Shady Deals
Rec Room | Development: June 2025 | Design and Operation | Mobile Secret Deals Shop
Shady Deals was Rec Room a mobile hidden deals store that I designed and operated, along with a colleague, during the Summer of 2025. Very similar to Destiny's Zur, this shop sold rare and long unavailable clothing items and new remats that we created quickly, theming them like tacky bootleg designer items, since the two of us had limited time and artistic ability to make anything great looking.
I managed the operation of the store between QA tasks, constructing the actual storefront using our UGC tools, selecting the items, creating the discounts, and, for the project's almost three month duration, I monitored public conversation about the store to drive hype among the community. Its success, was proved through the income and buzz it generated, challenging previous held assumptions about player-perceived value for consumable items, the importance of storefront visibility, and inspired a movement of changes throughout the revenue team to create sale experiences that were more dynamic and thrilling than we previously had. Shady Deals seemed to indicate to my lead that I should be allowed to work more design tasks. Though not the first time at Rec Room that I was able to weigh in on a design, this was very much my first break, and my first project as designer while working at the company.
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Media
Created by Sk0l (source)
Created by Sk0l (source)
